TOP TAGS: Brand, Interiors, Architecture, Art, Fashion, Retail Store, AD110, Graphics, Design
Adam Wong . October 08, 2014 at 21:44 pm

Our works have been selected for numerous design competitions including The 7TH International Poster Triennial in Toyama, HKDA Global Design Awards, and The [REDEFINE PACKAGE] -- International Design Contest with silver and bronze prizes. Have been widely published in international design magazines and journals.

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Home > Work > BERRY'AI

DATE: October 08, 2014
POSTED BY: ADMIN
CATEGORY: WORK

TAGS:
Brand, Design, Graphic, Art Direction, Retail store, Space, Logo
BERRY'AI

BERRY'AI is a high-end women's fashion brand. Sophisticated and modern, BERRY'AI translates the nostalgia of an old-world atelier into a line of clothing that's wearable and visceral. We transformed designer and owner Xu's initial sketches into a full-fledged luxury brand that felt established, yet relevant for the contemporary woman. Immaculate print collateral, impactful campaigns and an elegant online and in-store retail experience have led to resounding success with clients, buyers, editors and tastemakers.

After building the brand from the ground up, we created a beautiful custom box and book to explain the BERRY'AI story. We aimed to convey its aesthetic philosophy through beautiful materials and thoughtfully considered design. The specialness of the BERRY'AI brand resonates throughout every detail of the brand book.

The project included a new logotype, color palette, patterns, signage, brand vision, packaging, retail store etcetera.

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