Brand! VOL.4

How to build a successful brand? It is for sure that the brand will not succeed only by visual communication design, like a beautiful dress can make you refreshing, but it cannot change your personality! With this question, I asked Mr. Andy Payne for advice, the Global Creative Director from a wellknown brand consultancy Interbrand. In Brand! VOL.4, you can find the answer!

Over the years, Brand! has always insisted on being innovative! Compared with Brand! VOL.3, Brand! VOL.4 has made a progress. In Brand! VOL.4, we interviewed with 5 out-standing brand and design consultancies in the world. For their success, there are essential factors, of which the most impressing one for me is the unique approach ˇ°Tiefendesignˇ±, the thinking and working way of KMS TEAM from Germany. By"Tiefendesign", KMS TEAM has expanded rapidly over last decade, and they have become the leading creative agency in Germany. Their client list is so stunning, such as the Mercedes - Benz, Audi, Porsche, Adidas and other famous brands!

After the interview with these five big names in brand and design, I understand that success does not come from nowhere! They have their own unique approaches and systems! Back to the topic "how to build a successful brand? ", As a brand or design consultancy, if you fail to promote your brand or lack your own approaches and systems, how can you bring value to the clients?

While focusing on sharing visual communi-cation design cases with audience, Brand! VOL.4 also explores "how to build a successful brand?". I would like to stress on the viewpoint, which Brand! has been consistently adhering to, "Brands must continuously innovate". It is suitable for you and your clients!

Brand! VOL.4 collected the highest level of brand identity launched anywhere in the world between January 2010 and February 2011, including new brand identity, the repositioning, revitalizing and design of existing brand, brand extension. They came from in-house corporate professionals, design firms, clients, architects, business strategists, advertising agencies, non-profit organizations, and government agencies.

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Spec

512 + 28 pages
230 x 305mm
Hardcover

Language: English
Released: June 2011
Shipping Weight: 4.4kg
ISBN: 978-988-19172-4-9
Price: US$78.00