Brand! VOL.3
Brand identity is the special blend of positioning and
personality that gives a product or service its unique
character in the mind of the consumer. It has never been
easy to establish and maintain a strong identity, and
now, with the fracturing of conventional media, mounting
consumer distrust, and an unprecedented proliferation
of new brands, it's more difficult than ever.
How to create powerful and lasting brand-awareness
in the broad marketplace and on the world where consumer
attention spans are fleeting? Brands today must continually
innovate.
Brand! VOL.3 collected the highest level of brand identity
launched anywhere in the world between January 2009
and February 2010, including new brand identity, the
repositioning, revitalizing and design of existing brand,
brand extension. They came from in-house corporate professionals,
design firms, clients, architects, business strategists,
advertising agencies, non-profit organizations, and
government agencies.
Brand! VOL.3 is the global resource for visual examples
and case studies on effective brand transformations.
Works came from multiple industries, including government
and culture, fashion, technology and education, food
catering, industry, and so on. Featuring over 400 outstanding
brand identities and 2800 pictures from more than 30
countries, including the Brand Hong Kong, ADC YOUNG
GUNS, and Sochi 2014. Top design offices featured include
Alan Chan, Duffy & Partners, Landor, and hafelinger
+ wagner design.
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Spec
512 pages
210 x 297mm
Hardcover (Mirror Foil)
Language: English
Released: June 2010
Shipping Weight: 3.4kg
ISBN: 978-988-19172-1-8
Price: US$68.00
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Contributors
Alan Chan
Alan Leusink
Allison Newhouse
ANTI
Artemov Artel graphic design
ARTENTIKO
AvroKO
BaseDesign
Brandient
Bunch
Cacao Design
Chang Dong + Top Design
CHEN Tao
Chen Yunfei
Chenchao
Cheng Chung-Yi
CHRISTOPH ALMASY
C?me de Bouchony
David Weng
DESIGNDO BRAND
Designworks
Dong Jianhua
Dooo Design Studio
Duffy & Partners
El Studio
Eric Kass
Estudio Minga
Ferroconcrete
h?felinger + wagner design
Handverk
Hello Monday
Hong Chong Ip
iHOW Graphic Design Office
Interbrand
Jay Fletcher
Jenney Stevens
Jin Heng Wen
JWT Singapore
Karacters Design Group
Kashiwa Sato
Ken Sakurai
Ken Wong
Ken-Tsai Lee
Landor
Lin Chun
Lin Shaobin
Liu Juntao
Liu Xiaowei
Lu xiaoyong
Lundgren+Lindqvist
Ma Xiaoqing
MalotaProjects
Mark Brooks
Markatos | Moore
Masamichi Katayama
Mayday
Minga
Missy Wilson
Moving Brands
Nike Golf Brand Design
NNSS
NOSIGNER
not available
Ole-Marius T. Storfjell
ooogo
Parabureau
Peng Feng
Polypod
Porkka & Kuutsa
RED LION PUBLICIS Mumbai
Roger Oddone Design Studio
Ruan HongJie
Ryszard Bienert / 3group
Saffron Brand Consultants
Scandinavian Design Group
Sebastian Gram
Seesaw Design
Sense Brand
Shon Tanner
Siegel+Gal
Songlin Wang
Spring
Studio Cuculic
Studio Kluif
Sun Dawang
THERE
Surry Hills NSW
Toben
Topos Graphics
Transformer studio
Trapped in Suburbia
Vanja Cuculic / Studio Cuculic
Victor Konovalov
Wallstreet Different Creature
Weijie Kang
Wen Liangliang
Yang Wenhao
Yechangchun Design
YOU - thisisyou.info
Zhang Zhengtian & Yang Ming
Zhu Dongfeng
Zoo Studio |
