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Brand! VOL.3


Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity, and now, with the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it's more difficult than ever.

How to create powerful and lasting brand-awareness in the broad marketplace and on the world where consumer attention spans are fleeting? Brands today must continually innovate.

Brand! VOL.3 collected the highest level of brand identity launched anywhere in the world between January 2009 and February 2010, including new brand identity, the repositioning, revitalizing and design of existing brand, brand extension. They came from in-house corporate professionals, design firms, clients, architects, business strategists, advertising agencies, non-profit organizations, and government agencies.

Brand! VOL.3 is the global resource for visual examples and case studies on effective brand transformations. Works came from multiple industries, including government and culture, fashion, technology and education, food catering, industry, and so on. Featuring over 400 outstanding brand identities and 2800 pictures from more than 30 countries, including the Brand Hong Kong, ADC YOUNG GUNS, and Sochi 2014. Top design offices featured include Alan Chan, Duffy & Partners, Landor, and hafelinger + wagner design.

Photo by for brands. ™ ( artentiko)

Spec
512 pages
210 x 297mm
Hardcover (Mirror Foil)

Language: English
Released: June 2010
Shipping Weight: 3.4kg
ISBN: 978-988-19172-1-8

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Adam Wong . October 01, 2014 at 22:24 pm

It has always been Brand’s aspiration to help you benefit from the experience of a number of world-renowned brands. In the past few years, Brand has covered the world’s top professional companies and teams such as Interbrand, Landor, Ogilvy & Mather, W+K, Base, DRAFT, Moving Brands, Duffy & Partners, and KMS TEAM, gaining global reputation with over 1.4 million readers. Nevertheless, we see, as always, our particular advantages as the starting point for long-term development instead of the destination. We set goals that may appear unattainable for the time being, but we believe in our ability to deliver expectation-exceeding performance through consistent strive for these goals.

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Home > Brand > Brand! VOL.3

DATE: October 01, 2014
POSTED BY: ADMIN
CATEGORY: BRAND

TAGS:
Publishing, Brand, Design, Graphic, Art Direction, Base, Interbrand, Landor, Alan Chan
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